Ben & Jerry's: More Than Just Ice Cream, It's A Movement

For decades, the name Ben & Jerry's has been synonymous not just with incredibly delicious ice cream, but also with a unique blend of social activism and business innovation. From humble beginnings in a renovated gas station to a global phenomenon, this iconic brand has consistently championed values of peace, love, & ice cream, proving that a company can indeed do good while doing well. It's a story that goes far beyond just satisfying your sweet tooth; it's about a commitment to community, sustainability, and making a tangible difference in the world, one scoop at a time.

Whether you're a long-time fan or just discovering the magic, there's an undeniable allure to Ben & Jerry's. Perhaps it's the chunky, funky flavors, or maybe it's the feel-good vibe that comes from supporting a company with a conscience. Whatever the reason, the brand has carved out a special place in the hearts of ice cream lovers everywhere, continually pushing the boundaries of what a food company can be. Get ready to immerse yourself in all things Ben & Jerry’s as we explore its rich history, its commitment to ethical practices, and, of course, its unforgettable flavors.

Table of Contents

• The Humble Beginnings: A Friendship Forged in Ice Cream
• The Founders' Journey: Ben Cohen & Jerry Greenfield
• Beyond the Cone: Ben & Jerry's Social Mission
• Flavor Innovation: Crafting Iconic & Quirky Creations
  • Top Picks: What Our Team Considers the Best
  • Sweet & Sustainable: Certified Vegan Versions
• The Scoop Shop Experience: More Than Just a Treat
• Getting Your Fix: Where to Find Ben & Jerry's
  • Instant Gratification: New Instant Delivery
  • When That Ben & Jerry’s Craving Hits
• Environmental Stewardship: Churning Towards a Greener Future
• The Enduring Impact and Legacy of Ben & Jerry's

The Humble Beginnings: A Friendship Forged in Ice Cream

The story of Ben & Jerry's is a quintessential American dream, albeit one with a uniquely counter-cultural twist. It began not in a fancy corporate boardroom, but in a rundown gas station in Burlington, Vermont, back in 1978. This unexpected location of its first store is just one of many charming details that illustrate the brand's unconventional path. Ben Cohen and Jerry Greenfield, childhood friends from Long Island, decided to go into business together after taking a correspondence course in ice cream making for a mere five dollars. Their initial investment was a modest $12,000 – $4,000 borrowed and $8,000 of their own savings. Their vision was simple yet revolutionary: to create rich, super-premium ice cream packed with generous chunks and swirls, using locally sourced dairy products. They started with just a handful of flavors, churning them out in small batches. The community quickly embraced their unique approach, drawn not only to the delicious product but also to the genuine, laid-back personalities of the founders. From these humble beginnings, a global phenomenon would emerge, built on a foundation of quality, community, and a deep-seated belief in doing things differently. There's more to the history of Ben & Jerry's than you may think, a narrative filled with passion, creativity, and an unwavering commitment to their core values.

The Founders' Journey: Ben Cohen & Jerry Greenfield

The heart and soul of Ben & Jerry's are its two eponymous founders, Ben Cohen and Jerry Greenfield. Their partnership is a testament to complementary strengths and a shared vision for a different kind of business.

Attribute	Ben Cohen	Jerry Greenfield
Role in Company	Co-founder, flavor guru (initially), social mission advocate	Co-founder, business operations (initially), social mission advocate
Key Characteristic	Known for his poor sense of smell and taste, which led to the creation of chunky ice cream to compensate for the lack of subtle flavor nuances.	The more detail-oriented and business-minded of the two, often credited with the operational side of their early venture.
Background	Attended Skidmore College, dropped out. Had various jobs including pottery wheel instructor, M&M's sorter, and taxi driver.	Graduated from Oberlin College, then pursued a career in medicine, applying to medical schools multiple times before pivoting to ice cream.
Shared Vision	Both shared a desire to create a business that was not only profitable but also socially responsible and fun.	Both shared a desire to create a business that was not only profitable but also socially responsible and fun.

Ben and Jerry's journey wasn't without its challenges. They initially considered opening a bagel shop but pivoted to ice cream due to the high cost of bagel-making equipment. Their lack of formal business training was compensated by their enthusiasm, creativity, and a genuine desire to connect with their customers. They built their brand on authenticity, often interacting directly with customers, and their personalities became an integral part of the Ben & Jerry's identity. Their enduring friendship and shared commitment to their unique business model have been foundational to the company's success and its lasting legacy.

Beyond the Cone: Ben & Jerry's Social Mission

What truly sets Ben & Jerry's apart from its competitors is its unwavering commitment to a three-part mission statement: product quality, economic reward, and social mission. The social mission, in particular, has been a driving force since the company's inception, proving that business can be a powerful force for positive change. They've consistently championed progressive causes, long before "corporate social responsibility" became a mainstream buzzword. Their activism ranges from environmental protection to social justice. They were pioneers in using Fairtrade certified ingredients, ensuring that farmers in developing countries receive a fair price for their produce. They've advocated for LGBTQ+ rights, climate action, and voting rights, often using their ice cream flavors as a platform to raise awareness and funds for various causes. For instance, "Save Our Swirled" highlighted climate change, and "Empower Mint" supported voting rights. This deep-seated commitment to social good is not just a marketing gimmick; it's woven into the very fabric of the company. Even after being acquired by Unilever in 2000, Ben & Jerry's maintained its independent board of directors, specifically tasked with preserving and protecting its social mission and brand integrity. This unique arrangement ensures that the company can continue to use its voice and its profits to advocate for a more just and sustainable world. It's a powerful example of how a business can genuinely embody peace, love, & ice cream, extending its impact far beyond the freezer aisle.

Flavor Innovation: Crafting Iconic & Quirky Creations

When you think of Ben & Jerry's, the first thing that often comes to mind (after their social mission, perhaps) is their incredibly imaginative and often whimsical flavors. The company is renowned for its "chunky" style, a direct result of Ben Cohen's anosmia (lack of smell) and his desire for textural excitement in his ice cream. This led to an abundance of large chunks of cookies, candies, and swirls, making each spoonful an adventure. Over the years, Ben & Jerry's has introduced an astounding array of flavors. There are nearly 100 varieties of Ben & Jerry’s ice cream, from the perennial favorites like "Cherry Garcia" and "Phish Food" to limited-edition concoctions that celebrate pop culture moments or social causes. The origins of its most popular flavors often involve playful experimentation, a dash of serendipity, and a keen understanding of what makes people happy. They've mastered the art of combining unexpected ingredients in harmonious ways, creating flavor profiles that are both comforting and exciting.

Top Picks: What Our Team Considers the Best

While personal preference reigns supreme in the world of ice cream, some flavors have undeniably achieved legendary status. But if you ask me—and PureWow editors—some stand out above the rest. Here, you’ll find what our team considers the crème de la crème of Ben & Jerry's creations, flavors that consistently deliver on taste, texture, and pure indulgence: * **Cherry Garcia:** A timeless classic, this blend of cherry ice cream with cherries and fudge flakes is a tribute to Jerry Garcia of the Grateful Dead. Its enduring popularity speaks volumes. * **Phish Food:** Chocolate ice cream with gooey marshmallow swirls, caramel swirls, and fudge fish. A truly unique and satisfying combination that offers a delightful textural experience. * **Chunky Monkey:** Banana ice cream with fudge chunks and walnuts. It's a bold flavor that perfectly balances the sweetness of banana with the richness of chocolate and the crunch of nuts. * **Half Baked:** A genius combination of chocolate and vanilla ice creams mixed with fudge brownies and chocolate chip cookie dough. It's the ultimate crowd-pleaser for those who can't decide between two dessert favorites. * **The Tonight Dough:** Caramel and chocolate ice creams with chocolate cookie swirls, peanut butter cookie dough, and chocolate chip cookie dough. A truly decadent and complex flavor, created in partnership with Jimmy Fallon. These flavors exemplify Ben & Jerry's commitment to quality ingredients and creative combinations, ensuring there's always something exciting to discover in their ever-expanding lineup.

Sweet & Sustainable: Certified Vegan Versions

In response to growing consumer demand for plant-based options, Ben & Jerry's has impressively expanded its range to include certified vegan versions of its classic ice cream flavors. They've meticulously crafted these non-dairy alternatives using almond milk, sunflower butter, or oat milk as bases, ensuring they maintain the signature creamy texture and rich flavor profile that fans expect. This commitment to inclusivity means that more people can enjoy the Ben & Jerry's experience, regardless of dietary preferences or restrictions. Popular vegan offerings include non-dairy versions of "Chocolate Fudge Brownie," "P.B. & Cookies," and "Cherry Garcia," among others. These aren't just watered-down imitations; they are full-bodied, flavorful creations packed with the same generous chunks and swirls found in their dairy counterparts. This move not only caters to a broader audience but also aligns with the company's environmental ethos, as plant-based foods generally have a lower environmental footprint. It’s another example of Ben & Jerry’s adapting to evolving consumer needs while staying true to its core values of quality and social responsibility.

The Scoop Shop Experience: More Than Just a Treat

Visiting a Ben & Jerry's Scoop Shop is an experience in itself, a vibrant and welcoming space where the brand's ethos of peace, love, & ice cream truly comes alive. It's not just about grabbing a cone; it's about immersing yourself in the playful atmosphere and enjoying a moment of pure, unadulterated joy. Many of these shops, especially the original one in Vermont, offer a glimpse into the company's rich history. At a scoop shop, you can browse through our gift shop then swing by our scoop shop to indulge in your favorite old flavor or discover a new one. The friendly staff, often referred to as "Scoopers," are eager to help you navigate the myriad of choices, offering samples and sharing their enthusiasm for the flavors. Beyond the ice cream, many locations are hubs for community engagement, hosting events or simply serving as a cheerful gathering spot. The vibrant decor, often adorned with whimsical artwork and messages promoting social causes, reinforces the brand's unique identity. It’s a place where every visit feels like a small celebration, a reminder that simple pleasures can bring immense happiness.

Getting Your Fix: Where to Find Ben & Jerry's

Ben & Jerry's understands that when that Ben & Jerry’s craving hits you’ll be thinking, “where can I find ice cream near me that’s open now?” Thankfully, satisfying that craving has never been easier. The company has made its delicious products incredibly accessible, ensuring you can dig in whenever the mood strikes. Their widespread availability is a testament to their success and their commitment to meeting consumer demand. You can find Ben & Jerry's in: * **Scoop Shops:** As mentioned, these dedicated outlets offer the full experience, often with exclusive flavors and merchandise. * **Grocery Stores:** The most common way to enjoy Ben & Jerry's is by picking up a pint (or two!) from your local supermarket's freezer aisle. They're available in most major grocery chains worldwide. * **Convenience Stores:** For a quick fix, many convenience stores also stock a selection of popular flavors. * **Online Retailers:** E-commerce platforms often carry a wide range of Ben & Jerry's products, delivered right to your door. This multi-channel approach ensures that whether you're planning a party, need a late-night treat, or just want to stock your freezer, Ben & Jerry's is always within reach.

Instant Gratification: New Instant Delivery

In today's fast-paced world, convenience is king, and Ben & Jerry's has embraced this by offering new instant delivery services. This means you no longer have to leave the comfort of your home to satisfy that sudden craving. Through partnerships with various food delivery platforms, you can now get your favorite pints delivered right to your doorstep, often within minutes. This service is a game-changer for those spontaneous dessert moments, ensuring you can keep the party going with Ben & Jerry’s new instant delivery. It's a perfect solution for movie nights, impromptu gatherings, or simply when you need a comforting treat without the hassle of a trip to the store.

When That Ben & Jerry’s Craving Hits

We've all been there: a sudden, undeniable urge for a scoop of something sweet, creamy, and chunky. When that Ben & Jerry’s craving hits, you’ll be thinking, “where can I find ice cream near me that’s open now?” The good news is, with scoop shops, grocery stores, and even ice cream delivery, you can dig in almost instantly. This widespread availability is a testament to the brand's understanding of consumer behavior and its dedication to making its products accessible. Whether it's a planned dessert or a spur-of-the-moment indulgence, Ben & Jerry's ensures that your craving can be satisfied with minimal effort, making it a go-to choice for millions around the globe.

Environmental Stewardship: Churning Towards a Greener Future

Beyond its social activism, Ben & Jerry's has consistently demonstrated a strong commitment to environmental stewardship. They recognize that the health of the planet is intrinsically linked to the well-being of its inhabitants, and they strive to minimize their ecological footprint at every stage of their operations. This dedication to sustainability is another pillar of their unique business model. Their efforts include: * **Sustainable Sourcing:** Prioritizing ingredients that are grown and harvested in environmentally responsible ways, such as Fairtrade certified cocoa, sugar, and vanilla. They also work with dairy farms that adhere to high standards of animal welfare and sustainable agricultural practices. * **Climate Action:** Actively working to reduce greenhouse gas emissions across their supply chain, from dairy farms to manufacturing plants and transportation. They've invested in renewable energy and advocate for policies that address climate change. * **Waste Reduction:** Implementing initiatives to reduce waste in their factories and encouraging recycling and composting. They're also exploring more sustainable packaging solutions. * **Water Conservation:** Implementing water-saving measures in their production facilities. This proactive approach to environmental responsibility not only aligns with their values but also sets a benchmark for other companies in the food industry. They understand that true peace, love, & ice cream extends to caring for the planet that provides us with our resources. Ben & Jerry’s knows exactly how to kick off National Ice Cream Month, not just with great flavors, but with a celebration of responsible business practices that contribute to a healthier world.

The Enduring Impact and Legacy of Ben & Jerry's

From its humble beginnings in a renovated gas station, Ben & Jerry's has grown into a global brand, but its impact extends far beyond its impressive market share. The company has fundamentally reshaped perceptions of what a business can be, proving that profitability and social responsibility are not mutually exclusive but can, in fact, be mutually reinforcing. Its legacy is one of pioneering ethical business practices, fostering community engagement, and using its platform to advocate for a better world. Ben & Jerry's has inspired countless other companies to adopt more sustainable and socially conscious practices. They've shown that consumers are willing to support brands that align with their values, creating a ripple effect across industries. Their commitment to transparency, from ingredient sourcing to financial reporting, has set a high standard for corporate accountability. The playful, authentic brand voice, coupled with serious advocacy, has created a unique and enduring connection with consumers worldwide. It's a testament to the idea that a simple product like ice cream can be a vehicle for significant positive change. In a world increasingly concerned with corporate ethics and environmental impact, Ben & Jerry's stands as a beacon, demonstrating that a company can indeed thrive by prioritizing people and the planet alongside profit. Their story is a powerful reminder that every purchase we make can be a vote for the kind of world we want to live in, one scoop of peace, love, & ice cream at a time.

Conclusion

Ben & Jerry's is far more than just a brand of ice cream; it's a cultural icon, a social movement, and a testament to the power of conscious capitalism. From the unexpected location of its first store to the origins of its most popular flavors, there's more to the history of Ben & Jerry's than you may think. We've explored their humble beginnings, the inspiring journey of their founders, their unwavering commitment to social justice and environmental stewardship, and of course, the sheer delight of their nearly 100 varieties of Ben & Jerry’s ice cream, including their certified vegan versions. The brand consistently proves that you can enjoy delicious treats while supporting a company that genuinely strives for a better world. Whether you're visiting a vibrant scoop shop to indulge in your favorite old flavor or taking advantage of Ben & Jerry’s new instant delivery when that craving hits, you're participating in a legacy of peace, love, & ice cream. We hope this deep dive has given you a newfound appreciation for this extraordinary company. What's your favorite Ben & Jerry's flavor, and what social cause do you admire them for supporting the most? Share your thoughts in the comments below, and don't forget to share this article with fellow ice cream enthusiasts!